Social media marketing fact: There are over 4.62 billion active social media users and 4.95 billion internet users worldwide. Now, if that’s not staggering social media information, nothing is. 

Imagine you’re a small business owner looking for a way to improve brand awareness and engage with your target market. What better way to do that than through social media? 

Continue reading this blog to get first-hand deets on how social media marketing can help you make a name for your company. 


Social Media Can Help with Brand Building

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There probably isn’t a better way to reach billions of people worldwide and have your business in front of a wider audience than using the many benefits of social media marketing. Building a brand can be a long and arduous journey, but you can make the whole experience a breeze with the right tools.


Boost Brand Awareness

With more than half of the global population using social media platforms like Instagram, Facebook, or Twitter, turning to social media to raise awareness for your brand seems logical. 

According to Instagram statistics, 90% of users follow a business, and 50% of potential buyers are more interested in a brand they’ve seen advertised on the platform.


Put a Face to Your Brand

Nothing will speak louder to your potential audience than having someone they can relate to introducing your brand. Humanizing your brand gives off a personal vibe that makes the audience feel like the advertiser knows exactly what they need. 

Introduce your followers to the people in your company, and build human connections that will forge a lasting buyer-seller bond they can trust. Social media marketing can work wonders for your business if you know exactly how to approach the issue of branding.


Maintain Your Account

According to a study published in 2021, a majority of Instagram, Snapchat, and Facebook users say they visit these platforms at least once a day. 

Being present on social media does not mean staying glued to your screen all day and night. But regularly logging into your Facebook page, for example, can show your followers that you’re there for them in case they need to ask questions or have any concerns regarding your business.

Stay on top of your game – post regularly and get your followers on their toes about what you will post next, be it a special deal, a promo code offer, or a giveaway.


How Can Social Media Benefit Your Business Growth?

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The perks of using social media for business purposes are manifold. First and foremost, social media marketing can easily generate leads, increase traffic to your website or social media page, and eventually boost sales.


Generate Leads

Choosing to employ a social media marketing tactic won’t require much elbow grease on your part – it’s basically a hassle-free method that can turn out to be quite beneficial for your business. For example, Facebook ads are a neat way to collect leads since it only takes a tap on the screen for your prospective client to reach your post.


Boost Traffic

The key benefit of using posts and ads for social media marketing is to drive website traffic. Consider sharing attention-grabbing content from your blog and website to your social media outlets. It’s an excellent way for potential clients to learn about your offers with a single tap. 


Increase Sales

In the long run, a fine-tuned social media marketing strategy can help boost sales.

The success of your sales funnel will depend mainly on your social account activity and determination – the final step of the process that will turn a new contact into a buyer. 

Since social media platforms are taking the world by storm (the e-commerce world, as well), searching for products and e-commerce sites will primarily take place on these social channels.


The Verdict: Can Social Media Marketing Be Game-Changing for Your Business?

Choosing to explore social media options for the growth of your business can be the right decision you make, especially now when almost everyone is online. By shifting your focus on your brand’s digital development, you’ll be seamlessly presenting your company to millions of potential customers.

From using different social media platforms to posting brand-related content, you’ll be on your way to generating leads, boosting traffic, and improving sales.

Digital Heart Media is a marketing agency that helps our clients outline and execute a successful digital marketing strategy that’s SEO-relevant and convenient for all types of businesses. By shifting your brand online, our specialists will help convey a social media marketing strategy that will boost brand awareness. We will also help you reach a larger audience by offering fresh, relevant, and top-shelf quality content. 

Contact us today to learn how we can help grow your social media presence.