Due to the growing demand for web-based products and services, businesses of all sizes have jumped into the digital era. Without the proper knowledge, it’s easy to make mistakes with digital marketing strategies, especially when it comes to link building.
However, when a well-executed link acquisition strategy is deployed, the benefits are no less than enormous. A comprehensive strategy can augment the size of the traffic to your website and enhance your ranking on Google’s search results.
We have put together eight benefits of link building to help you maximize your digital marketing strategy. Keep reading to learn how high-quality links can grow your business.
What Exactly Is Link Building?
The link-building process involves earning links connecting to your website. In SEO, link acquisition is associated with increasing the quality and number of inbound links to a designated website to elevate a company’s search rankings.
Without a link building strategy, your business might lack domain authority, bounce rates will go through the roof, and your company’s overall standing will be at a loss, among other not-so-good results.
Types of Links
There are three distinctive types of links incorporated into a link building strategy.
- Internal links: These are hyperlinks that “operate” within the same domain. They direct visitors from one page to another without leaving the webpage domain. Internal links are best for reducing bounce rates and allow visitors to find the content they need easily.
- External links: Unlike internal links, external links will lead visitors from your website to another domain.
- Backlinks: Also known as hyperlinks, backlinks will drive visitors to your webpage from another domain. These links are part of different websites and are incorporated into the content. Backlinks are the frequently used links in a link building strategy.
What Are the Benefits of Link Building?
Staying on top of your SEO game means incorporating the most beneficial digital marketing tactics, such as link building. Here are eight benefits of using link building to see your business thrive.
1. Google Likes Links
If you adopt a link building strategy, you will see your business on Google’s search results. Without it, you’ll miss out on ranking benefits like attracting views, clicks, and buys.
Google takes links very seriously – it basically runs on links. It would be nearly impossible for Google to rank your site if no links are pointing to it, regardless of the quality of your content. To see your business outrank your rivals, you must have more backlinks than them.
Do your best to provide quality content and have credible, trustworthy links that drive attention to your website. Share your content across the web, and create links that can appeal to your potential clients. Also, to achieve higher ranking positions, you might want to consider algorithm-friendly practices, like building authority and creating value for your business.
2. Link Building Equals Higher Site Metrics
Those that have been around digital marketing strategies for a while are probably familiar with terms such as Domain Rating (DR), Domain Authority (DA), Page Rank (PR), and so on.
An excellent link building strategy can help keep the site metrics like MRR, CPA, Customer Churn, CLV, and other important aspects in check.
Building a substantial base of backlinks can help your business achieve higher MRR rates and sustain a low churn rate, which all savvy business owners want. Other than helping with site metrics, link building will also help your business become more visible and exposed.
3. Increased Web Traffic
Using a link building strategy for your business means you’ll be doing your part in increasing traffic to your site.
If you want to attract a wider audience, you can’t go wrong with employing a link-building tactic. Reaching your targeted audience means having more web traffic directed at your business; the greater the percentage of web traffic, the more credible your business will be in the eyes of your visitors.
4. More Opportunities for Revenue
Increased web traffic and good site metrics can easily lead to more revenue opportunities. Backlinks are a great way to drive traffic to your site; more traffic means an open window for revenue. Your site will rank higher in search engine results, which translates to more potential customers getting acquainted with your business.
As a business owner, you’ll be in a position to sell more services and products and yield revenue if you opt for a link building digital marketing strategy.
5. Links Yield Credibility
Having backlinks that lead potential customers to your business is the ultimate goal of link building.
In essence, links take on the role of third-party indicators of the authoritative potency of your domain. For instance, Google always chooses the most relevant results to present. To be able to do so, Google examines a website’s authority. The more credible a site is, the higher it will rank on Google’s search results. This is where links come in. To achieve credibility, your business must have a substantial number of links directing to it.
Still, be careful not to be fooled by quantity over quality. Yes, Google needs links to deem a website credible, but having broken or faulty links connecting to your website won’t help – it will only deter customers. Moreover, your business will probably not even make it on the first ten pages of Googe’s search results.
6. Decreased Bounce Rates
When someone views only one page of your website without “looking around” further, it’s considered a “bounce.”
Now, if you apply a link building strategy, it can help lower bounce rates. Other than inbound links, use link building for internal links, which can help Google navigate your site easily; the same applies to website visitors. A mix of inbound and internal links allows for more organic link acquisition.
Having internal links allows website visitors to find the info they are looking for, rendering more on-page time, thus, lowering bounce rates.
7. More Exposure and Visibility
A link building strategy can help your business become more exposed and visible to audiences. Inbound links help achieve trustworthy lead generation. Through link building, your business will be present in multiple locations, creating awareness of your brand, which will then drive people to your website.
8. Uninterrupted Referral Traffic
Creating a sustainable backlink base will prove to be beneficial to your business in the long run. Once you have managed to position a backlink on a trustworthy site, you should be able to see steady traffic coming from that link.
Compared to traditional advertising practices, link acquisition works better since it helps businesses ensure a regular course of referral traffic that lasts longer.
Why Go For Link Building?
Choosing a link building tactic as your digital marketing strategy means spreading awareness of your brand across the web. For instance, if people search Google for “the best exercise equipment for indoor use,” and you run a business that sells exercise equipment, using a link building tactic with high DA will redirect people to your webpage seamlessly.
From super SERP rates to achieving more revenue opportunities and higher site metrics, link acquisition can help your business thrive. Link building is the way to go if you’re looking to become a credible domain that visitors will keep revisiting.
If you need help fashioning out a top-notch SEO link-building campaign, PPC marketing, or web design, reach out to us and see your business reach new SEO highs. Our team of professionals at Digital Heart Media is ready to help you with everything from web design to social media marketing.
Be sure to contact us today.