How can an SEO Company help your business grow? Read on to find out.
Whether you’re running an online business, or a traditional brick-and-mortar one, you need a strong online presence that extends beyond a well-designed website and a few photos on social media. Despite creating a beautiful and trustworthy website with high quality, every business owner should put a huge effort into ranking in search engines, achieving sufficient traffic, and satisfying visitors.
SEO involves optimizing a website and its content. The good news is that you don’t have to do it alone – SEO companies are here to help you with that.
What is SEO?
Search engine optimization (SEO) is a method that helps a webpage or blog rank higher in search engines and become visible to customers. Relevant and engaging content is the foundation of SEO, while well-researched and chosen keywords make SEO effective.
How can SEO grow your business?
89% of the marketers worldwide have successfully improved search ranking, website traffic, and lead generation with SEO. If you still wonder how it works and influences your business growth, find the answers below.
Increase your Online Visibility
In the US, Google has around 260 million desktop and mobile visitors, and each second there are 100.000 searches there, illustrating the high potential to be visited virtually. People turn to Google to search for answers and solutions to their problems. 51% of site traffic is organic, so it is important that your product or service ranks high in organic or non-paid search results.
This is achievable through website optimization and keyword targeting, and SEO companies know exactly how to do it.
Drive Traffic to Your Website
After gaining online visibility, you need an SEO strategy to reach the audience you want. Understanding what keywords or phrases potential customers use is essential. By conducting research with the help of an SEO company, you can learn more about your customers and improve your content to reach new leads.
Promote Positive User Experience
Your website should be user-friendly, easy to navigate and contain easy-to-find answers for visitors. It should load fast and have a well-designed interface that encourages visitors to stay longer. With SEO support, you can make these realistic, leading to improved ranking and search engine visibility.
Increase Brand Awareness
Putting relevant, trustworthy, and valuable content on your website is integral to your promotional strategy. The ultimate goal is to become visible to more people, especially if you’re launching a new brand or product. SEO helps improve brand awareness by putting your website and company name in front of a broad online audience.
Building a brand takes time, so be patient even if, at first, people don’t click on your website. Making a brand visible on social media is one way to increase awareness.
Make Your Business Competitive
Being on the top of search engine results means you are a step ahead of your competitors. You can have the best-in-class product or service, but if a competitor’s site is closer to the customers, you lose the game.
Being on top of search engine results means you are ahead of your competitors. You can have the best product or service, but you lose the game if a competitor’s site is more engaging and visible to customers.
With a smart SEO strategy, you can become a leader in your business and outrank competitors in the SERPs. Don’t underestimate the importance of being first in ranking; you have 144% higher chances for a click than if you are ranked second.
SEO strategies need dedicated time, expertise, and costs. From a financial perspective, it is the most cost-effective investment because of all the benefits that you can get, from brand building to increased sales potential.
Investing in an SEO strategy with the know-how of an SEO Company will help strengthen your business and make it highly competitive and successful in the long run.
Do It Yourself or Work with an SEO Company?
This dilemma is easy to answer if you know your or your team’s knowledge, skills, and capabilities. Creating an SEO strategy and its successful implementation is a full-time job in the long term. Consistency is also key, so you must maintain ongoing efforts to obtain successful results. Competition is not sleeping, so if you don’t have the knowledge or experience, it’s best to work with a professional SEO company.
Digital Heart Media – the SEO Company You Need
Being successful today goes beyond having a good product or service. Standing out from the herd and staying on top of the competition requires extensive knowledge and dedication. If you’re not ready to lead the online battle alone, look at what professionals can do for you.
At Digital Heart Media, we’re armored with knowledge, experts, and all the right tools to create and implement an SEO strategy. Read more about our services for small companies and how we can help your brand grow.